WeCare is a part of the corporate culture and ethos of Choice.
As we care about our guests, we want to make it easy for them to choose a healthy lifestyle even when travelling.
Our goal is simply to make it simple for guests to choose healthy food, exercise and activities even when travelling and staying in hotels. That's why, we were the first hotel chain in Scandinavia to become 100% non smoking.
We are investing steadily to be able to offer our guests nutritionally healthy food and from 2008 we have been serving our guests organic breakfasts.
WeCare is about caring about what happens outside the hotel door.
Choice Hotels Scandinavia has the tradition of making an effort to aid the weaker members of society,
both in Scandinavia and the rest of the world.
Each year we make a concerted effort for a good cause in cooperation with a charitable organization.
WeCare is designed to be a comprehensive approach to human well-being - both internally and externally.
The title is a collective name for all company activities involved with demonstrating our care for people and aknowledging our social responsibility. This is true both in our relationships with guests and employees, and with groups of people not directly related to our hotels who, for various reasons, need a helping hand.
With WeCare, Choice has taken the market position as "the hotel chain who cares about people".
For our guests, we make sure they have the chance and the choice to eat and live healthy whenever they stay in our hotels.