Choice Hotels Scandinavia AS is the Nordics largest hotel chain, with more than 6.2 billion NOK in annual turnover and almost 9,200 employees.
Choice Hotels Scandinavia markets 170 hotels in the Nordic market under the brands:
Comfort Hotels
Keep it simple
Quality Hotels
Smarter and simpler
Quality Resort Hotels
Something to look forward to
Clarion Hotels
Clarion Living - Not just staying
Clarion Collection Hotels
Among friends
The organization is development-oriented and growing. Employees are regarded as an important resource in an industry where personal and guest-oriented service is crucial.
We will be creative, proud and passionate people who liberate the energy because we can, dare and want to!
Through enthusiasm, personal care and a strong common identity, give our guests a better experience and the desire to come back again and again!
We will be known for providing excellent service because of our staff. We should be associated with commitment, joy and diversity, and we will give a perceived quality that is fresh and focused on the individual. We will create loyalty by showing concern for the guest.
Choice Hotels' mission is to conduct integrated hotel services, where the return on invested material should be maximized. This will be achieved through effective use of economies of scale in hotel operations, including franchise operations, and through the acquisition of hotels with improvement opportunities. Choice Hotels Scandinavia should strive to become the most natural hotel choice for business, vacation and leisure travelers, and for organizers of courses and conferences.
For every guest that stays at a Choice hotel, each year Choice donates funds to protect 100 m2 of rainforest. In 2009 Choice helped preserve an area equivalent to 70, 000 football pitches.
Thanks to 100% renewable energy, Yasuragi Spa at Hasseludden outside Stockholm has cut its oil consumption by 86%. And saved SEK 800,000 into the bargain.
In 2009 we helped improve sanitary conditions in several Nepalese schools. Choice staff kept training diaries, and then participants’ distances and times were converted to hard cash. The project was carried out in conjunction with UNICEF.
The environmental management system focuses on continuous improvements in the following areas:
Spontaneous aid for the victims of the Haiti earthquake in collaboration with UNICEF. We collected NOK 300,000 from our generous guests and then donated the same amount ourselves.
In 2009 Clarion Hotel Copenhagen was voted WeCare hotel of the year.
Our annual employee survey revealed high levels of job satisfaction among all our staff. Our employee loyalty far outstrips that of our competitors.
Welcome recognition of our climate initiatives. In the face of competition from hotel companies from Thailand, Canada, Singapore, Greece, India and Austria, Choice carried off the International Ecotourism Urban Accommodation award. In its citation the jury emphasised our social commitment and targeted environmental focus.