Choice Hotels Scandinavia markets 170 hotels in the Nordic market under the brands:
The organization is development-oriented and growing. Employees are regarded as an important resource in an industry where personal and guest-oriented service is crucial.
We will be creative, proud and passionate people who liberate the energy because we can, dare and want to!
Through enthusiasm, personal care and a strong common identity, give our guests a better experience and the desire to come back again and again!
We will be known for providing excellent service because of our staff. We should be associated with commitment, joy and diversity, and we will give a perceived quality that is fresh and focused on the individual. We will create loyalty by showing concern for the guest.
Choice Hotels' mission is to conduct integrated hotel services, where the return on invested material should be maximized. This will be achieved through effective use of economies of scale in hotel operations, including franchise operations, and through the acquisition of hotels with improvement opportunities. Choice Hotels Scandinavia should strive to become the most natural hotel choice for business, vacation and leisure travelers, and for organizers of courses and conferences.